INSPIRATION AT THE START

We are in business
for one reason,
the horse.

Before we embark
on any new development program we ask,
“How will this benefit
the horse?”

INTEGRITY AT ALL TIMES

From our R&D decisions
to interactions
with our customers,
we stand behind all
we say and do.

Innovation at the Core

We don’t just solve problems,
we pioneer the best solutions.

Ingenuity at Each Step

We understand it’s not just
about the destination,
it’s also about the journey.

We are responsible
for doing the right
things right,
in new and novel ways.

Jeffrey R. Schab is an accomplished equestrian and biomedical engineer with a 25-year record of innovation and valuation creation. With decades of experience in both human and animal health, including leadership roles within the Omnicom network before founding & operating the Medical Knowledge Group and Protequus®, Jeffrey has a deep understanding of what it takes to successfully start, run, and grow a business from the ground up.

Protequus® is a privately held scale-up company in Austin, TX working to protect the welfare of horses through advances in data science, biosensors, and the IoT ecosystem. Formed after the sudden loss of one of Jeffrey’s horses overnight because no one knew he was in trouble, Jeffrey created a patented AI-driven predictive-health wearable known as the NIGHTWATCH® smart halter™ that Forbes reports is “one of the most sophisticated IoT devices they’ve ever seen.”

Over the past decade Jeffrey and his team have created a hardware-enabled SaaS business focused on the $300+ billion equine industry and built a robust portfolio of IP/technology (7 utility patents with protection in 24 countries) that will allow them to build upon their success to enter new global equine markets and grow across other animal species.

Jeffrey is a graduate of Tufts University, a devoted husband, and father to his beloved daughter, two rescue dogs, and three horses.